At Homes & Land, we believe that your listings should remain directly tied to you. With distribution in top markets, Homes & Land is hyper-focused on streamlining the home buying process by presenting your listings to a captive audience with real home buying intent.
Advertising in print has many advantages. Print ads have a higher likelihood of recall than their digital equivalent. Magazines remain a more effective catalyst for action when compared to other forms of advertising.
Our research has shown that a tactile advertisement has a higher likelihood of being shared with friends, family, business partners, and local social centers. The lifespan of your ad is virtually limitless when compared to an electronic format.
Print converts more consumers versus digital. Our research shows that 80% of consumers are spurred to action from print advertising as opposed to only 45% from their digital equivalent. If the goal is to influence buying decisions, print remains king.
Furthermore, your print ad remains within arm's reach at countless local businesses, waiting rooms, and service providers. Never to be seen digital ads and email campaigns can easily be lost in inboxes or flagged by spam filters.
The internet is fraught with misinformation and can confuse prospective buyers with multiple sites, ads, ratings, contact information, and digital noise. Credible brands remain bullish on print advertisement, and your listings should be no different. Build a community of motivated buyers by leveraging the credibility and reliability of a high-quality print magazine.
Homes & Land is a niche publication that makes its way into the hands of interested buyers. The intent is evident, and the people who read it are doing so for one reason, to imagine what they can purchase from you.