The key to success in the real estate market is the ability to generate leads; the more leads one develops, the greater the chance of a successful real estate transaction. The top realtors all have one thing in common – the ability to generate and nurture real estate buyer leads. The why is clear! But let’s dig into the how.
The Low Down: How to Find Real Estate Buyer Leads
Over the years, several practical strategies have been developed to build real estate leads.
Have a Housewarming Party
One great way to generate leads is to throw a housewarming party for the buyer’s family and friends when the deal has closed. By supplying food and beverages, you will get to meet many of the buyer’s friends who will hopefully become your potential clients in the near future. To further entice the friends, ask them to enter their email and have a raffle.
Don’t Forget About Renters
Many people who rent would prefer to own a home. Hence if you are a realtor, do not neglect renters as one day they may buy a home. Keep a track of all renters you come across and communicate with them via email every once in a while. Who knows, one may turn out to be a positive lead.
Join a Local Neighborhood Social Platform
There are several platforms like Nextdoor, where buyers connect with their neighbors online. As a realtor, you can share the latest market news and answer real estate questions. Joining such platforms and building a network may lead to many potential clients in the future.
Go Social
There is no question that social media heavily influences people to make purchases. Hence joining a platform like Facebook, Instagram and Twitter are useful, but rather than just post images of ‘for-sale homes’, engage the reader. Be available to answer real estate questions and offer solid advice. Once people develop trust they will turn to you for this important decision.
Focus on Demographics
Don’t cast your net too wide; focus on the specific demographics that you want to target (e.g. retired boomers, young families with children, etc.). Hyperfocus on your location too; become the expert on your area and its neighborhoods.
Participate in School and Local Community Events
Every community has a network of people who do different things like attending church, endorsing school events, exercising, and participating in charity events. Inject yourself in these groups because the reality is that these groups are more likely to be homeowners one day.
Start a Vlog
Today one of the most effective ways of communicating with the masses is with vlogging. Create vlogs of your activities and reveal homes that are for sale and homes that have been sold. Additionally, provide tips on how to stage a home for sale, how to obtain a loan, etc. The vlog should captivate your readers and provide valuable information.
Know Your Community
If you want to be at the top of the real estate market, know everything about your community. Do your part, hustle and visit homes in your neighborhood, say hello to the neighbors, join them for a coffee or a walk in the park. The more people you know in the neighborhoods, the more likely it is that someone will call you for a real estate transaction.
Paid Ads
Another way to generate leads is with paid ads on social media platforms like Facebook and Twitter. Also, one can promote listings with Google Ads placed on your website.
Get a Preapproval Letter.
No free time? No problem. Homes & Land can create ads on their real estate platform to attract potential buyers. Clients who click on the ad will be forwarded your email and the rest is up to you.
Finally, sign up with Homes & Land. This not only puts you in the right place at the right time but also offers other perks like featured placement in the Find An Agent section of the website.
We attract thousands of potential home buyers every day. We help them find you.
